AirBnb

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AirBnb Media Plan

In the spring of 2018, I took a media planning course in which we were tasked to develop a media plan for Airbnb. Within our media plan, we evaluated Airbnb’s current marketing strategy, outlined our objectives for the 2019 fiscal year and provided examples of our strategies to best represent our overall media plan as a whole.

View Media Plan View PowerPoint Presentation