Mumbai: You’ll Never Leave Empty Hearted.
In Winter 2018, during my International Advertising class, I worked with a team to develop a tourism campaign to entice visitors to come to Mumbai, India. The goal of the campaign was to increase tourism amongst consumers who live in Beijing, China as well as consumers who live throughout the world. “Mumbai is the gateway to Indian culture. “Aamchi Mumbai” when translated from Marathi means “Our Mumbai.” There is a sense of belonging, a feeling of home away from home. Guests are treated like God. Mumbaiker is not just an identity, it’s a spirit of togetherness. You’ll see skyscrapers and slums in the same skyline. Cars and bikes on the same roads. Chai for Rupees 5. Tea for Rupees 500.”
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