The US is a country obsessed with convenience. PERT hair products seemed like a natural fit for on-the-go Americans as it was a quick and efficient way to wash and condition your hair. This two-in-one hair product saw much success with its first launch within the country. However, PERT was a complete washout in other countries, like Hungary. As Hungary lived for decades under communism, typically when they had the opportunity to have anything, they wanted everything. This meant that the value that separate shampoo and conditioners held for them was much different than that of American consumers. I was tasked with creating an advertisement for the relaunch of PERT outside of the US market, which would include multiple hair products.