Satin | Sheep

Satin | SHEEP: Semi-Permanent Hair Removal

In spring of 2018 my teammate and I were tasked to choose one product category and develop a product and create two different creative campaigns for it. Throughout the quarter, we practiced our creative thinking techniques to help develop our brand and product. Through brainstorming, key insights, field research and secondary research, we formulated two semi-permanent hair removal products catered to men and women. First, we formulated Satin, which catered to the busy schedules of women today. Additionally, up until now there hasn’t been a male hair removal solution. We wanted to revolutionize the way men upkeep their hygiene without visits to the salon. From there, we developed into Sheep Semi-Permanent Hair Removal. The Full PDF can be found here.